177 Jobs

Product Marketing Manager

DRB Recruitment England

Jobs Automotive

The Product Marketing Specialist is responsible to support the IVECO Sales & Marketing team in driving sustainable sales, margin, and market share growth in the territory for Genuine CNHi Parts.

He/she will manage the IVECO parts portfolio, work alongside the IVECO regional sales managers and on behalf of the IVECO Parts & Service marketing team throughout the UK and ROI IVECO Dealer network.


• Maintain the correct positioning of Genuine, Remanufactured and Second Line product lines in relation to target customers.
• Regularly animate product lines with communication plan and marketing initiatives.
• Work closely with Operations Team to ensure appropriate stock levels in UK Warehouse to support commercial actions.
• Systematically review parts pricing to inform repositioning strategy and promotional programme based on competitor pricing analysis, benchmarking and sales analysis.

• Perform gap analysis at national, and dealer, level to identify product trends. Investigate and understand trends and create sales actions to address them.
• Work with regional sales managers to deploy actions with IVECO dealers.

• Manage new product launch process through the IVECO Dealer Network.
• Support the marketing manager in managing partnerships with external IVECO suppliers selling directly to IVECO Dealer network under the “DIREX program” (approved supplier programme).

Skills and experience required:
• Demonstrable product marketing/management experience in the automotive/commercial vehicle aftermarket or related industries.
• Demonstrable experience analysing and addressing product trends for a large product portfolio, with excellent Microsoft Excel proficiency.
• Demonstrable experience managing and deploying projects with commercial return that included the coordination of a team.
• The candidate will be a strong communicator with excellent presentation skills (advanced Microsoft Office skills).
• Native English written and spoken language is required.
• The candidate will be highly organised and will demonstrate an ability to work on multiple tasks simultaneously while retaining attention to detail.
• The candidate will be motivated by challenge and capable to work under pressure and short deadlines.
• The candidate will have developed and implemented a marketing campaign to end customers with demonstrable return on investment.
• The candidate will have a detailed and demonstrable understanding of lead generation, and results monitoring, particularly through digital channels. Relevant qualifications from CIM/IDM or other institution are a bonus.

ID #4187 Location England Industry Automotive Type Full Time Role Product Marketing Manager Career Level Management Presence Office

Required Skills

Here’s an overview qualifications you need for this job.

Communication Organizational Job Related
1 Languages
English (Native)

Salary & Benefits

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Full Time £35,000 /Annum

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Contact Details

DRB Recruitment Basildon, Essex 0207 099 1097 recruit@drb-recruitment.co.uk

Company Information

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DRB Recruitment

Recruitment, just better.

Est. In 2012 20 People 177 Jobs
Drive It is our passion that drives us to deliver the best service for our clients and candidates alike. This drives us to achieve way in excess of our competitors
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